To help support HP’s “Bend The Rules” campaign, we crafted an always on social strategy that celebrates our target’s desire to challenge convention and poke fun at the status quo. This shared ideal informs creative that is timely, relevant and inspiring while always reminding our audience that HP’s products allow you to accomplish more.

Agency: Y&R (Designkitchen)
Creative Director: Craig Rennie
Designer / Photographer: James Pawlish
Senior Art Director: Ross Fischer
Copywriter: Nina Kauffman